Apassion for 4x4 and the outdoors has seen us explore many parts of this beautiful country. With this came the challenge of making sure we always have the right gear to get us there and back.

While documenting our travels through online communities, we connected with people who share the same passion. Discussion often turned into advice on choosing the right products and accessories for their own vehicles. As a result, Essential was born.

Essential 4x4 was developed to bring together these products, helping filter through the maze products on offer today.

Where possible we support Australian Manufacturing to ensure the highest quality and reliability.